Linking the diversity of ecologisation models to farmers' digital use profiles

Digitalisation is promoted by both private and public actors as a way of contributing to the ecologisation agriculture. However, this idea remains controversial. The debate all more crucial, different models exist, agriculture experiencing new levels industrialisation. In literature, use digital technology in has mainly been approached from linear perspective adoption but rarely linked ecologisation. paper, we aim define profiles farmers explain how they relate models. We distinguish production information technologies. Based on 98 interviews with crop Occitanie (France), show that there diversity profiles. Through mixed-method, these set variables representing ecological economic transformation It highlights links between some further industrialisation intertwined weak or symbolic uses associate forms are based input substitution. Digital does not appear support stronger farming. This study risk single model digitalisation only promotes one type pathway.